Today, exhibition industry has surpassed all other marketing communication channels that helps it in crossing crores of profits by FY 2021. After it is seen everyone depending on the promoting tools to a solid brand identity, role of media communication channels has become an important factor. From print, electronic to social media marketing, there are many ways to give a reliable platform to the products and bring companies and people together. When it comes to meeting with industry partners, and examine market trends, it seems better to relying on the exhibition industry. The exhibition industry has grown into a global-player business. It essentially contributes to building global networks; it plays a considerable role in the expansion of economic areas and constitutes new markets for export and trade. Globally, the exhibition industry is a multi-crore business. It has made a huge impact on the country's economy. Despite it has enhanced trade between nations, it has f...